About Us

Western Editorial specializes in generating editorial coverage for its clients in order to establish market awareness and product positioning.

Establishing positive public opinion and product/service awareness for its clients through editorial placement since 1985, the agency has the experience of working in a wide variety of industries with a positive editorial style.

Perhaps best known for its work with Alta-Dena Dairy (City of Industry) in 1986, the agency, under the direction of its founder Rob Bryant, generated all the publicity for the dairy’s printing the first photos of missing children on their milk cartons.

The dairy was subsequently targeted in a highly-visible case against its raw milk when an outbreak of lysteriosis resulted  in the deaths of more than 30 people, was traced to its customer, Jalisco Cheese.

Heading the “crisis communications” effort, Bryant won several national awards for his interaction with the media during this critical period for Alta-Dena. The dairy survived the media scrutiny and was ultimately cleared of any role in the tragedy.

Prior to then, Bryant, who still heads the agency, was the first editor of Orange Coast Magazine. In that role he wrote numerous feature articles about celebrities who appeared on the cover, as well as supervised the work of countless freelance writers.

Recently, the company newsletter has been the most prominent promotion strategy used by Western Editorial for molding public opinion. The agency has been so prolific in this medium, it was the focus of a cover story in the Business Section of the Orange County Register in December, 1994.

Other agency highlights include promoting the arrival of President Reagan at South Coast Plaza Hotel in 1981; an international press tour for MDB Systems (Orange, CA.) in 1984, which introduced its DEC compatible peripherals in six European countries; the opening of the historic Balboa Inn on Balboa Island in 1987; and the creation of regional newsletter programs for BMW, Doubletree Hotels, Cadillac and Fast Frame franchises during the 90s.

Bryant includes among his credits, teaching for nine semesters on the university level, heading the creative departments of two Orange County agencies, and winning numerous local PRSA (Public Relations  Society of America) awards for his local campaigns and projects. He most recently wrote a monthly column in Southland Golf magazine.

In year 2010, as publications began their decline and online publications emerged, the agency applied its feature writing expertise to launch online publications that enable smaller companies to receive editorial visibility through reprints.

Career Highlights – 1975-2005

Introduced Krugerrand into US market

Publicized Missing Child program for Alta-Dena Dairy

Created concept for “Lowsman Trophy” for Irrelevent Week

Developed co-op newsletter concept for:

Cadillac

Mercedes Benz

BMW

Doubletree Hotel

Fast Frame

2004, 2005 Marketing Excellence Award (Produce Business)